FASHION
Fashion is a huge part of the sports industry and the Olympic Games is one of the most iconic moments in the sporting calendar for new fashion statements
We tell stories from the Games of all the major fashion advances, from the clothing technology to the athlete kits and even the costume designs in ceremonies. Discover the most remarkable artistic works which are the fabric of the Games.
2024.06.26
Daphné Bürki joins Ceremonies team for #Paris2024
2024.06.24
Vogue World #Paris2024
On Olympic Day this year, Paris kicked off a major event with Vogue magazine, shooting its latest magazine launch alongside some of the sports being showcased this year at the Olympic Games.
Celebrating 100 years of linking sport and fashion, some of the world’s fashion and sport icons were attending and showcasing innovative new designs.
“Sports and fashion have a long history, not least because designers have experimented with new materials to help athletes optimise performance. This year in Paris, we see a major emphasis on sustainable fashion, with Venus Williams sporting a dress made from recycled tennis bags. There is a huge amount of work still required to bring the fashion industry into a more sustainable place and The Fashion Act give a great insight into this.” Andy Miah
2024.04.18
TeamGB kit release by Adidas
“The design director behind the new TeamGB line is Jacqui King, who is also passionate about the future of fashion and 3D design. Speaking to the World of Mesh in 2022, Jacqui outlines their vision for how the metaverse and digital fashion will shape the future of what we wear”
2024.04.17
Equipe de France Opening Ceremony uniform reveal
Designed by Berluti, the luxury design house from France.