ACTIVATIONS
The Olympic Games is a spectacle of sponsorship and we give you an inside into the major campaigns across the Games
#ForThe100Million
#RefugeeOlympicTeam
“The Refugee Olympic Team has become a major part of the Olympic story since Rio 2016 and shines a light on the plight of displaced people all over the world. These stories won’t be told much on television during Games time, but they are at the heart of why people call it the Olympic movement.” Andy Miah
2024.06.19
#LetsMove
This week, the IOC launched a major campaign to stimulate social media activity ahead of Paris 2024 Olympic Games, in partnership with the World Health Organization. Data from the WHO shows that 81% of adolescents are not active enough for their health, with girls less active than boys.
2024.03.08
Some of the most creative campaigns are located on social media and this has to be one of the best. Ahead of Paris 2024, the IOC took a moment to speak about its progress towards achieving equal participation at the Olympic Games. Modifying such an iconic image is something that feels possible only in social media and this really hits the mark. The caption read “Something to Smile about”
2024.05.21
“Few people realise just how comprehensive the requirements are on host cities to protect Olympic sponsors from ambush marketing. During the Athens 2004 Games, you could walk around the city and visibly see the impact on the streets. Either billboards were full of Olympic sponsors, or they were left empty and many were left empty. The beautiful irony is that, inside the venues, the only logo you will see is the Olympic logo, except they don’t call it a logo and this is a subtle, but critical difference.” Andy Miah
2024.04